America's #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is re-engineered to attack tough body soils.Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.The Tide clean you love is also available in Tide PODS laundry pacs.* Based on sales, Nielsen laundry detergent category** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand.
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